Veranda
Year: 2022
Firm: Studio Mined
Role: Creative director, brand strategist, designer
Involvement: Brand strategy/platform, brand identity design, copywriting, website design, UI design, audio branding, animation, investor deck development and design
Team: Rony Mikhael (creative direction, strategy, design), Joseph Hofer (design/strategy, client), Mark Underdown (audio), Nic Durish (web development, client)
Much of the developed world is now dependent on purchase deliveries. Beyond books and accessories, we’ve become accustomed to even ordering perishables online. Food, prescription drugs—you name it, we get it by the tap of a few buttons, right from our couch.
This modern wave of purchase behaviour provides competitive opportunities for innovation and a hastened need for security. This is why Veranda is making home deliveries a more considered process. Focused on economizing the last mile of deliveries while prioritizing the safety and integrity of the products delivered, Veranda has created a passive-energy refrigerated delivery receptacle for front porch deliveries. Using Bluetooth technology, the box is secured, thwarting the attempts of porch pirates, all while keeping the delivered contents (and the recipient) cool and contained.
The Veranda system, comprised of a thermally controlled porch box and app, provides a more convenient, low-cost, and sustainable means for receiving deliveries from a wide array of grocers, ensuring the quality and safety of the contents received. Imagine never having to wait in that dreaded delivery window again.
Challenge
The objective was to develop a brand that would tell the story of a technical product in a way that appealed to various peoples’ lifestyles. Beyond this, the brand needed to appeal to investors and prospective partners in the product.
Creating a brand from scratch that represents a product with technical and aesthetic sophistication yet must appeal to a broad audience is quite a feat. This is why the process started with a number of strategy workshops to make sure we knew exactly who we were speaking to, what we needed to say, and how we needed to say it. That would then inform how the brand visually came to life and set the direction for the tone of voice the brand would speak in.
Solution
Through multiple workshops with the founders, we identified aspects of the product that needed to be represented through the brand’s communication and uncovered aspects of the human experience that would necessitate its use. These sessions incorporated multiple perspectives from varying disciplines, considering business strategy, technology, design, and overall brand experience. This process of discovery and distillation informed the brand’s communication platform we developed and set our sights on a visual and verbal identity that would deliver.
The brand expression we developed resulted in a substantially higher perceived value that not only appealed to the product’s customers but drove enthusiasm from investors as well.
